Beauty

6 Tips for Promoting Your Local Beauty Salon 

The beauty salon industry was worth a whopping $66.6 billion in 2019. To get a piece of the pie, it’s important to promote your business to the right crowd. While targeting a larger client base will certainly give you exposure, it may not be that effective since people are generally looking for salons that are close to where they live.

Advertising your salon to people within your immediate vicinity is, therefore, key. In this blog post, we discuss 6 creative strategies you can use to let people in your community know about your salon and help them remember it the next time they need your services. 

Here are 6 ways you can get people through your doors and into your salon chairs:

1. Run Geo-Targeted Ads

Geo-targeting allows you to show your ads to users in specific areas like countries, regions, cities, and even your neighborhood. This will help you reach out to the right audience who live close by. You also use geo-targeting to display your online ads to specific demographics on Facebook, Instagram, and with Google’s pay-per-click (PPC) ads.

2. Go Old-school With Flyers

Putting up posters and handing out flyers in public places such as malls and parks can help you expand your reach while drumming up publicity for your salon.  Since you’ll be putting up posters and handing out flyers within your community, you have a greater chance of marketing to nearby residents. 

Worried about the cost? If you think print collaterals require a designer, a printing press, and considerable expense, you can put that notion to rest. With online tools like PosterMyWall, this is no longer the case. PosterMyWall has an amazing collection of professional-looking beauty salon poster templates that you can choose from, customize, and reproduce as necessary. Some of their templates are free while their paid templates can be had for a very pocket-friendly price.

3. Prices? Don’t Keep ‘Em Guessing

Don’t you hate it when businesses market themselves and their services but fail to include their prices? Don’t keep potential customers guessing by keeping your prices a secret. Market your services together with their prices. If possible, include it with your flyers so that people who can afford your services can immediately keep your establishment in mind when they need them.

Again, you can use PosterMyWall’s price list templates for this. This strategy will reduce the number of casual inquiries you get while allowing you to better target and focus on people who are more likely to become customers.

4. Run a Fun Contest

People love free stuff so why not run a fun contest and promote it on your social media accounts? To increase engagement, offer a sought-after reward that people can compete for. You can offer prizes for your posts that are most shared, have the most likes, or run a contest based on your marketing hashtags.

Pro Tip: If you’re using hashtags, consider creating location-based hashtags that mention your salon’s location. Location-based hashtags work well in getting the attention of people in your area.

Ultimately, online events like contests help build and strengthen your online community while increasing loyalty among patrons who already love your services.

5. Don’t Tell Me, Show Me

Videos are invaluable marketing content that can impress potential customers. Whether it’s Instagram, TikTok, or Facebook, many social media networks today have features that allow you to showcase what you can do in a few seconds of video.

You can highlight the services you’re most proud of whether it’s makeup makeovers, hairstyling, or expert haircuts. With basic video editing skills and the help of video editing apps, you can give your potential clients a compelling case for why they should consider your salon. Many types of online posts can be tagged to locations nowadays so do some research on the matter to make your content more locally relevant.

6. The Word of the Influencer

Aren’t we all more likely to buy or avail of a service that’s been endorsed by someone we know? Influencers are social media’s versions of traditional word-of-mouth marketing. 

Influencers are exactly what they sound like. They’re today’s tastemakers with thousands and even millions of followers on major social media networks like Instagram, Twitter, and Facebook. They can talk about a product or show their experience with it to create awareness and more sales for a brand.

As a local salon, you’ll want to look for influencers who are active in the niches that are relevant to you. You’ll also want to check if they have a healthy following in the areas where your potential customers will be coming from.

Identifying the ideal influencer for your business can entail a lot of research at first. However, since influencers can have very specific niches, your effort can pay off in terms of piquing the interest of a targeted and ideal audience.

Wrapping Up

Using online strategies to market a local salon may not be the first marketing tactic that occurs to salon owners and managers. However, with many digital features allowing you to engage with different demographics and locations, leveraging online platforms is a smart way to draw in and engage potential customers, even the ones who live close by.

Combined with old-school methods like flyers and posters, you’re bound to find the perfect marketing mix that’ll get the attention of your local community.

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